Throughout his career, Matt Edmondson has started up several OSINT teams within the U.S. government and worked with private sector cyber threat intelligence teams ranging from Fortune 100 businesses to small startups. In this talk, Matt will explain how the OSINT landscape is changing, and most importantly, some crucial decisions organizations can make that can severely hinder their OSINT operations' effectiveness. Matt will also share what really matters with operational security (OPSEC) and how you can improve your OPSEC with minimal cost.